Hey there! I'm Cynthia.

I'm a Product Designer with a solid 2 years in the industry, playing around in various fields like insurance, artificial intelligence, B2B, and even diving into some cool social impact projects. I also recently graduated with a  Masters of Science in UX Research & Design at the University of Michigan (Go Blue!).

As a proud South African with a background in Information Systems, and an occasional photographer, I bring a unique perspective to my role as a designer by merging my technical expertise with a creative eye for crafting meaningful user experiences.

My Story

How did I get into UX?

In 2019, I entered a South African government-run competition that challenged the youth to design a mobile application that would connect lower-income citizens to government housing information. Getting third place for my design was cool, but you know what was even better? Getting to design stuff that actually makes a difference in people's lives. It kind of shifted my focus, and now I'm all about using my creativity to design digital products that have a positive impact on society.

Ever since this experience, I have seized every opportunity to grow as a designer and hone in my design skills!


Two years of experience in UX design.

Graphic Design Graduate Student Instructor, UofM School of Information
Aug 2022 – Dec 2022 | Ann Arbor, Michigan

Provided personalized support, leadership, and software expertise in design education.

UX Project Consultant, UofM Engaged Learning Office
May 2022 – Sep 2022 | Ann Arbor, Michigan

Project Management (50+ clients), client engagement, strategic UX thinking.

Graphic Designer, UofM Fastest Path to Zero
May 2022 – Sep 2022 | Ann Arbor, Michigan

Visual Design, Illustrations, Requirements Gathering

UX Designer, Kroger
Jan 2022 – May 2022 | Ann Arbor, Michigan

Usability testing, design recommendations, client engagement

Product Designer, Old Mutual (NedRock)
Jan 2022 – Jun 2022 | Cape Town, South Africa

Research, competitive analysis, UX design (Figma)

UX Designer, Hollard (Polymorph)
Jan 2022 – Jun 2022 | Cape Town, South Africa

App Design, user Research, cross-functional collaboration, iterative design (Figma)

Product Designer, Citi (Univeristy of Cape Town)
Apr 2021 – Nov 2021 | Cape Town, South Africa

Design Thinking & Agile, stakeholder interviews, market analysis, UX deliverables (Figma, Miro)

UX Designer, Voyc.ai
Dec 2019 – Jun 2021 | Cape Town, South Africa

Research, UI Design, cross-functional collaboration

Take a look at my work

Here are a few of my most recent projects.